Three ways in.

Advisory

For founders and CEOs who need a serious outside voice.

A retainer relationship for leaders making big decisions — strategy, capital, org design, product direction. Regular strategy calls, direct access between calls, and an outside perspective that is not afraid to push back. Not industry- specific: I work with operators across sectors who value clear thinking and honest counsel.

• Standing strategy cadence (weekly or fortnightly)
• Direct access for time-sensitive questions
• Full financial and operational review at onboarding

Consulting

A bounded engagement to solve a specific problem.

A focused piece of work: a deep-dive audit, a two-year financial forecast, a go-to-market plan, a founder-coaching intensive. Scoped to the outcome, not the clock. For consumable-product ecom brands specifically — food, supplements, skincare — I run this work through my dedicated practice, Captains of Ecom, which includes ninety days of guided execution with access to my vetted network of copywriters, ad buyers, designers, and CRO pros.

• Deep-dive audit and forecast
• Written plan with specific next actions
• Guided execution window for ecom brands

Speaking

Keynotes and workshops for serious rooms.

I speak when the audience will take the material seriously. Leadership events, founder conferences, private off-sites. No fluff, no motivational theatre — just frameworks and hard-won lessons delivered plainly. Available in person in Australia and select international events, and remotely for the right fit.

Core topics

• The Golden Hierarchy of Business Needs — the nine-layer framework for how real businesses are built, and why skipping a layer eventually breaks the whole thing.
• The Founder's Trap — how high-performing operators get consumed by their own businesses, and what it actually takes to get your life back.
• Experience from experience — what two decades of building has taught me about the gap between advice that sounds right and advice that works.